I've sent out my June newsletter yesterday, and realized that it was about time to purge my ever-growing mailing list of subscribers that no longer open my newsletters with regularity. Through my email marketing service, I get an update as to which emails do not open my newsletters, and I've already started to remove them from my list.
The criteria is simple. Subscribers who haven't opened any of my four newsletters of 2009 are either not interested any more, or have moved their email addresses or haven't opened them in that length of time. Consequently, they are being removed from the list.
What triggered this review and purge is an expanding list which costs me money to send, and I have no intention of keep sending newsletters to recipients who no longer open them. Because of the number of subscribers, this purge is a laborious task which I may not complete before I travel to Morocco in a few days, but it'll be done.
I use Campaign Monitor for my newsletters, and it's a pay as you send system. I found them to super dependable, responsive and they don't tolerate spammers.
By the way, if any recipients no longer wish to receive my newsletters, all they they have to do is click on an unsubscribe link in each newsletter. I prefer you unsubscribe than not read them.
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